Moved to Atlanta in 1996 fresh out of college to begin working at Fletcher Martin Agency. I knew immediately that the ad world was for me seeing creative ideas come to life, building in a world of chaos, and working with extremely talented individuals.
Started my career with video production and worked for an amazing editor Mike Matassa selling editorial services and producing great spots for brands such as Georgia Lottery, HGTV, Papa John’s.
Kept my eye on what the next area to move in agencies and knew it was. Working in digital production is not for the faint of heart many hours of working with developers around the world to meet insane deadlines and juggling many balls in the air. My career really began to flourish in digital when I was at 22squared working with Southeast Toyota and leading one of the largest website builds for the brand to merge inventory and marketing.
Moving from production to leading digital project managers advanced my career to build stronger digital strategies. Before I headed out on my own I was leading social media strategists, content strategists, search engine managers, analysts.
• Consumer Package Goods